Rock the Numbers

It’s difficult for a new store to enter a saturated market. Social media may look promising, but can require constant upkeep, and some platforms may be limited in your region or market. Ads also work but also need constant updates to stay ahead of your competitors and on top of the latest fads. Targeting search engine traffic (called search engine optimziation or SEO) can get you customers and require less upkeep. [Read More]

If you’re just getting started in eCommerce, you may be finding it impossible to get big brands to contract with your store. You’re not alone. Finding good suppliers is tricky. But, other small stores carry major brands, sell them to happy customers and earn a tidy margin. So what is their secret? Major apparel brands contract with master distributors (sometimes referred to as wholesalers) and big retailers. Think of master distributors as the “middleman” between the brand and your growing store. [Read More]